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About 

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Values

The »totem animal« in our logo is a leopard – an elegant wild cat that that moves slowly, but when it pursues its goals, it becomes fast, the fastest. These are our core values at Anima Loren. The elegance and beauty that every woman carries within herself and that sometimes she just has to (re)discover. The energy and passion to achieve goals, to fight for them, in a wise and feminine way. A family that is an environment where every wild cat transforms into a tame animal that is gentle and caring towards its own beloved. We encourage women to awaken their passion and maintain their tenderness and thus achieve everything they want, in style, wearing Anima Loren.

Mission

Our mission at Anima Loren is to empower every woman to feel beautiful and confident in their own skin. We offer a unique ecommerce experience through our curated selection of clothing and style tips provided by our in-house stylist Silvija Cernac that personfize Anima Loren values. With us, you don't just buy clothes, you create an entire look that reflects your style personality which can easily discovered by taking our Style Personality Quiz. We believe each and every woman should feel attractive and beautiful, no matter what size or shape they are. Take the quiz and start your style jurney with Anima Loren.

Vision

Our vision at Anima Loren is to bring you a selection of clothing brands that you can wear for everyday, for work and special occasions. We want you to feel beautiful everyday because a woman need to care for herself and nurture herself if she wants to blossom and be the light for all people around her. Be there for you in any time, when you have the time, when you are in the mood for shopping, when you feel like being a diva for the time you spend on our website. We would like to be the ultimate space where you find your inspiration and passion to be the best version of yourself.

I WANT BEAUTY IN MY LIFE

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